How Machine Learning is Transforming International Market Research

According to a survey by McKinsey, 45% of excutives who haven't yet invested in AI are afraid of getting left behind the competition.

Artificial intelligence and machine learning have revolutioned industries across the world, rapidly transforming our lives and the way we do business. The international market research industry is undergoing a similar transformation - where insights previously took hours or days to generate can now be produced in a matter of seconds. 

Explore the details of how machine learning is driving the evolution of market research and read our answer to the question "Will machines replace humans in international market research?".